Shell Rummel – New Coats Fabric Designer

We welcome Shell Rummel as a fabric designer for Coats. Designer Shell Rummel has been a successful and established presence in the fine art, wedding and stationery markets for nearly 20 years. 

Watercolors are the preferred medium for this award-winning artist, and the unpredictability of painting with water often results in surprising variations and subtle imperfections, which make Shell’s patterns so beautifully unique. There is an inherently organic, natural quality as well as a softly refined feel to Shell’s designs. Her livable collections are both comfortable and contemporary at the same time. 

Shell’s work is a direct reflection of what catches her eye and she strives to honor the lines, layers, textures and colors of all that inspires her.  Shell says of her quilting fabrics, ” It is a pleasure to see my designs gracing such soft and beautiful Quilting Fabrics. I love how the watercolor feel of my art comes through…skillful craftsmanship ensures that!  All of my tranquil fabrics will translate beautifully to quilting, clothing and home decor projects. I love seeing all the charming and beautiful projects that customers make with my collections! “

Shell describes her designs this way:

My inspiration is the fluid grace of nature. I am drawn to organic lines, authentic materials, layers that reveal and patterns that make the eye dance. I enjoy storytelling with watercolors, photographs, music and poetry.

My company, Shell Artistree, has been a successful and established presence in the wedding, stationery and gift markets for many years. My award winning watercolor artwork has been represented in retail stores and fine art galleries nationwide, and has been featured in juried art shows, fine art exhibition and national publications. Bed Bath & Beyond is a key retailer where you can find some of my work.

My collections are sophisticated with a high design aesthetic; however my painterly hand and signature serene and soothing palettes make them accessible to a wide variety of markets. The Brand appeals to those who value fine art, inspired design, and a natural, organic quality in their surroundings.

Visit Shell’s website for more inspiration.

Shell Rummel – Soft Repose 

Shell’s first collection for Coats, Soft Repose, is available now fabric and craft retailers and independent quilt shops.  “Ever inspired by the fluid grace of nature, Soft Repose pays homage to subtle patterning and graceful lines. It’s a livable collection of soft, graceful, organic designs and its quiet palette features a full range of tonal grays, enhanced by the unique translucence of hand painted watercolors.” says Shell of her first collection for Coats. View Collection
Cosmetic Roll in Soft Repose collection Designed by Lori Harder
Raindrop Pillow, Soft Repose Collection Designed by Marie Duncan
Fold over clutch in Soft Repose
Designed by Karen Schaphorst

Shell Rummel – Quiet Moments

Her second collection, Quiet Moments, will be introduced at the Spring 2017 Quilt Market. Shell describes it this way,  ” I find immense joy in the quiet moments spent seaside, meandering along the coast barefoot in early morning before the hustle of the day begins. Soft solitude allows the eye to see things in a different light. My Quiet Moments collection is directly inspired by ocean elements such as the shimmering tide, swaying ocean grasses and urchins found along the jetty. This modern coastal collection is sure to resonate with all who love the sea. My Shell Rummel fabric collections tend towards a more sophisticated design aesthetic always softened with fluid lines and a warm painterly hand. When gathering inspiration from the natural world around me, I aim to honor the edges, the delicate details, the lines and shadows and spaces in between. The soft palettes and patterns of my Quiet Moments collection layer beautifully and will add a stunning air of refined tranquility to any sewing, craft or home décor project.” View Collection
Moonlight Quilt featuring Quiet Moments Collection Designed by Sherri Noel

4 thoughts on “Shell Rummel – New Coats Fabric Designer

  1. Beth T. Reply

    Congratulations on adding this talented designer to the Coats family.

  2. Shell Rummel Reply

    What a lovely feature post! Thank you for introducing me so beautifully to your customers. I love what I do! Proud to be designing fabrics for Coats and to be working with such an outstanding company! xx

  3. PJ Miller Reply

    I think I’m in love …. with these beautiful new collections. Simply, quietly exquisite.

  4. Diane Reply

    It is always awesome to have another source of inspiration! Thank you!

Leave a Reply

Your email address will not be published. Required fields are marked *